McRabbit is a subsidiary of the Aviva Xtacy Outreach. The Norwich, England based clothing line founded since 2010, launched and started trading on the 2nd of February, 2011 which marked the Chinese New Year termed "Year of the Rabbit".
The clothing line was inspired by the Rabbits of the city of Norwich, which were predominantly seen during the sunny days hopping around the carefully grazed green lawn of the beautiful city. The little Rabbits were so cute, free and full of life reflecting "The Real Good Life".
