Tuesday, August 2, 2011

FRESH MUSIC: ALCOHOL - EGO

Coming off the Questionmark Entertainment label, Jennifer Nwakaego Oduah – stage name Ego – is about to take her relatively lengthy career (considering her age) in the entertainment sector to another level. Born in Benin City in 1986, Ego kicked off her musical odyssey when she was six, singing at Christmas carols at her catholic primary school, Regina Mundi, Asaba, Delta state, where she’s from.

This though, is not the only activity that has prepared the Afro-pop crooner for her present occupation. An alumnus of the Lagos Model College, Ego – which means money in Ibo - spent time pursuing a career in pageantry, contesting in competitions like the Most Beautiful Girl in Nigeria (MBGN) and modelling for fashion outfits Zizi Cardow and Modella, while singing and miming at gigs.

These extra-curricular activities however took a back stage to her academic pursuits as she enrolled at the University of Lagos for a course in – not surprisingly – the Creative Arts. Her course encompasses music, theatre arts and visuals amongst other things.

A go-getter who inputs all her energy to achieve her targets, the light-skinned Ego has decided to follow her initial dreams of attaining stardom using music as her medium. Her first single, "Omalicha Nwa" translates to a beautiful child. The single, which features an appearance from fellow label mate Harrisong, has drawn favourable comments from industry watchers, thus encouraging Ego and the Questionmark label to speed up work on her forthcoming album.
Admitting that she loves cameras, Ego’s list of musical inspirations include namesake Jennifer Lopez, and Toni Braxton. Little wonder then, that she plans to be the best while also preaching love and motivating people with
her music.

Drawing from her experiences in modelling and fashion, and armed with a degree in the Creative Arts, the odds of Ego making it big in the Nigerian entertainment scene are short; especially when you consider an industry behemoth in the guise of Questionmark being the label behind her.

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